Creative sizes


Desktop

160x600 | 300x250 | 300x600

Tablet

300x250 | 1024x66

Mobile

300x250

Platform Format Size Max weight Creative type
Desktop Skyscraper 160x600 45KB HTML/JavaScript, JPG, PNG, GIF
Desktop MPU 300x250 45KB HTML/JavaScript, JPG, PNG, GIF
Desktop Double MPU 300x600 60KB HTML/JavaScript, JPG, PNG, GIF
Tablet MPU 300x250 30KB HTML/JavaScript, JPG, PNG, GIF
Tablet Leader 1024x66 30KB HTML/JavaScript, JPG, PNG, GIF
Mobile Leader 300x250 30KB HTML/JavaScript, JPG, PNG, GIF
  • All HTML/JavaScript/links/URLs must be HTTPS (secured), otherwise the ads will not serve.
  • Please provide HTML5 as redirect tag. We don't currently accept raw HTML5 files.
  • Any HTML5 .zip file must include all files that are referenced by the HTML file. Do not include “zips within zips”, nor local or session storage or backup assets.
  • Any HTML5 .zip file must be accompanied by a backup GIF and click URL in case the zip file can’t be uploaded properly.
  • All audio must be user initiated with the default setting as muted.
  • Maximum animation length is 15 sec.
  • Reports: Please supply weekly delivery reports (with daily delivery per ad size) to ensure minimum discrepancies, as impressions will be invoiced based on Travel Impact´s adserver (DFP) unless otherwise is agreed on beforehand.

Click tags


  • Please use the “click tag” variable for storing the click destination, for example: var clickTag = “www.example.com”. This helps you format click through URLs.
  • When multiple .html files are included, the ”click tag” variable must be present in the first .html file that loads.
  • Ads must use the clickTag variable as the destination of the click event, whether handled by anchor tags (), window.location, window.open, or any other method of navigating the user.

HTML5 zip-files – currently not accepted


No HTML5 zip-files are currently accepted. Please send HTML5, DFP internal redirect tag or gif/image + SSL compliant click URL. If 3rd party impression tracker (non-mandatory) should be used then also provide us that.

Requirements Booking Receipt


Due to spam filters, for tracking Booking Receipt l we can only accommodate target URL with click-tracking (not pixel counters).